I love when my suspicions are confirmed. I just watched Liz Banse’s Communications Network webinar, Avoiding the Blind Spot: Telling Your Story with Pictures. As a designer I was fascinated, the webinar provided a scientific basis for beliefs I’ve held intuitively for a long time.

Lately, organizations are talking about telling their stories better. Every story needs a great relationship between its characters, and "partners" is one of the most popular relationships among philanthropists, nonprofits and consultants. Sometimes that term is accurate, but when it is a misnomer stories can’t get traction.