Campaign for kids

The Children's Alliance is an advocacy organization dedicated to improving the health, safety and economic well-being of children in Washington state. Along with supporting the Alliance’s campaign against childhood hunger, Pyramid has partnered with the Alliance to increase its overall effectiveness and broaden its reach.

Because The Children’s Alliance works to protect and serve children at the legislative level, a solid understanding of public opinion and a clear strategic direction are crucial. Pyramid worked with the Alliance to conduct one-on-one interviews and opinion research. Our findings helped inform the development of a strategic plan for its End Childhood Hunger initiative, which would guide progress toward making sure every child in Washington state has three nutritious meals each day.

We then leveraged our understanding of the organization and its various campaigns to create a new website that, by helping the Alliance more effectively reach a broad range of audiences, would ignite action in support of children across the state.