Change to live by

Founded in 2001 as a national program office of Robert Wood Johnson Foundation (RWJF), Active Living By Design (ALBD) sought Pyramid’s help to refresh its brand identity—the program needed to better reflect its expanded mission of promoting both active living and healthy food by creating community-led change in collaboration with local and national partners.  

Pyramid worked with ALBD to carry out a brand evolution—including a new visual identity, messages and materials—and produce a new website that highlights community-driven efforts to advance healthier communities. Pyramid also recently partnered with ALBD to produce the Healthy Kids, Healthy Communities website on behalf of RJWF, which is designed to support more than 70 communities working to reshape their environments to support healthy living and prevent childhood obesity.