Dramatic success

One of Seattle’s treasured cultural assets, Intiman Theatre, faced financial uncertainty at a time when supporters were already feeling stretched by other groups’ fundraising efforts. With Pyramid’s help, Intiman launched a three-year, $5 million capacity-building initiative focused on the organization’s long-term sustainability.

Blending strategy and creativity, Pyramid supported the campaign with a full arsenal of services, starting with stakeholder research. Based on our findings, we developed messages, a logo, a campaign name—Dramatically Different—and a theme that unfolded in a 12-page case statement vividly detailing Intiman’s value to the community. We orchestrated a campaign launch event and created a comprehensive communications plan to guide Intiman’s progress during the course of the three-year campaign. Pyramid continued to support the campaign with board message training, earned media and strategic planning.

With gifts ranging from $50 to more than $500,000 and full participation of Intiman’s board, the Dramatically Different campaign recently concluded successfully—a month ahead of schedule. Not only did the initiative enable Intiman to increase its endowment from $2 million to $3.6 million and make vital infrastructure improvements, the organization is now viewed as a model for effectively tapping community support to secure its own future.