Listener-powered design


Known worldwide, KEXP is Seattle’s independent, listener-supported radio station, found at 90.3 FM in Seattle. After forging a partnership with WNYE in New York that brought the station’s programming to new audiences, KEXP turned to Pyramid for help defining its brand and establishing its New York presence.

As part of this effort, KEXP needed to redesign its website to better connect listeners from all over the world with its trove of original content—CD and show reviews, videos, charts and exclusive interviews. Pyramid worked with KEXP staff to assess the site’s needs and goals, develop wireframes to organize page content and, ultimately, to create a fresh new design that reflects the KEXP brand.